Our first client was Shoko Coffee Chain – the largest coffee chain in Russia with over 500 locations and 400 locations in the city of Moscow alone. Shoko provided their customers with several ways to order and experience dining with them. From ordering at the counter and ordering at the table via the waiting staff or through the QR ordering app/web.
The challenges faced by Shoko especially with the Covid-19 pandemic are similar to many casual dining and restaurant chains. The challenge of hiring the right amount of staff, with hospitality seeing a decline in securing employees as the business becomes busy again. This is something that continues to affect such hospitality businesses. There are also challenges around profitability, operational efficiencies and increasing their ability to upsell and cross-sell their products to customers in new and more revenue-generating ways.
Our solution is Europe’s only digital service kiosk enabling guests to order, play and pay at the table. Fully integrated into POS systems, Kate gives easy access to menus, a wide range of the best short-form content to keep everyone entertained and PCI-secure card payment on the device to complete a wonderful new guest experience.
Our first installed location was in the centre of Moscow where Shoko operates one of their busiest locations within the central shopping mall. Our devices were placed on each table, fully integrated with the iiko POS system of Shoko. As part of our trials with Shoko, we did not look to replace any of their existing payment terminals or even the QR ordering system they had in place. Our goal was simple, run alongside existing systems and prove our ability to deliver better performance. Working closely with the staff and team at Shoko over 3 months we started to see some incredible performance and numbers coming from our solution.
KateMedia cannot stand by and do nothing while the whole world is facing a new reality. We remain hopeful and optimistic, as we believe that things will definitely get better in the near future. In the meantime, our team is diligently working from home, integrating with our partners and continuing to make sure that the KateTablet terminal is fully adapted to the needs of the post COVID world.
There are different scenarios that might play out when the quarantine is over. Despite all the anguish and instability of the current situation, we are certain our device will attract more guests and make their restaurant experience even better than ever before.
We all know that eventually, the coronavirus situation will get back to normal. No, we cannot prevent the health crisis, however, we can move on, be open with our clients and help them adapt to a new reality.
Only prepared and proactive brands will regain the love and trust of their customers. KateMedia will continue supporting and bringing only positive changes to the European restaurant business scene.
Remember, we’ll get through this together and make your POSition better!
Take care and stay safe.