Three years ago, the co-founders of KateMedia traveled to the United States. They were so inspired by Ziosk and Presto pay-at-table terminals, which were very popular in such well-known restaurant chains as Olive Garden and Denny’s. So they decided to create their own device.
This is how the Kate Tablet came into this world.
The Kate Tablet is the first and the only payment terminal for the restaurant and hotel business in Europe and the CIS. Visitors can browse through the menu, make orders and payments, and in addition enjoy the great entertainment with one click only.
Now we can hold our Kate device in the hands, and proudly tell our customers about its unique and most convenient functionality, forgetting a huge amount of work in recent years! After all, everything was created from scratch, starting with hardware and ending with software. Which, by the way, is continuously improved and updated. Then we had a series of long, complex, and very expensive certifications, without which the launch of the Kate system would have been impossible.
We have undergone all the necessary certifications and received the following documents: EMV L1, L2, PCI PTS, Common.SECC. That means that the Kate Tablet device supports all types of transactions: Contact and Contactless, including VISA and Mastercard.
So we made everything possible to be sure that Kate’s terminals finally get on the stage and live up to their trust.
At the beginning of 2020, we had great plans for the launch. But life is moving on, and sometimes it makes unexpected changes.
At first, the world went crazy because of the Covid-19 pandemic and pushed back all the deadlines. Restaurants were forced to close, and employees of many partner companies were either quarantined or fired. But then Coronavirus played the other way and made the Kate terminals almost perfect for the restaurant business under the new conditions. Kate Tablet:
As a result of negotiations, we met friendly guys from Black Star Burger, who not only agreed to test Kate devices in their restaurant but were also very helpful throughout the pre-launch phase.
The first restaurant, where 20 devices were installed, was Black Star Burger, which is located at Novy Arbat, 15, Moscow.
By happy fortune, the day of the Kate system launch coincided with the birthday of the Black Star Burger restaurant. So the owners of the chain, Timati and Yuri Levitas managed to visit the restaurant and also personally tested Kate Tablets.
The process was as follows:
Since the quarantine measures are not expected to be eased in the near future, the service staff at Black Star Burger continues to carefully monitor the cleanliness of the devices and disinfects them several times a day.
As a result, the total revenue of the Black Star Burger restaurant on Arbat increased by 10-38% in the first two weeks of testing, depending on the day of the week.
It should be mentioned that at first, we faced some limitations, which prevented us from using the full potential of the Kate Tablets.
After installing the Kate terminals, the number of orders increased dramatically. This led to an additional load on the kitchen, which was not ready for such volumes. Therefore, they decided to send cashiers to help with order processing and assembling during peak hours. Now the restaurant has changed the processes, and the speed of order issuing has increased significantly.
Moreover, an extra flow of people was so great over the weekend that the restaurant administration had to reduce for a while the number of the Kate terminals used. This, in turn, allowed the kitchen to cope with current orders but excluded additional profit for the restaurant. After that, the restaurant management decided to increase the number of staff in the kitchen during peak hours to cope with the increased number of orders.
We are currently working to remove those limitations, most of which have already been removed. The Black Star Burger team quickly adapted to new performance measures (number of orders and revenue growth) and helped us to improve our system.
We would like to express our gratitude to Black Star Burger for such a great opportunity to implement the ambitious idea and present our product to the world.
Kate Media Team
Nowadays restaurant guests aren’t only looking to dine, they are also interested in entertainment, as never before. In order to meet customer needs, forward-thinking restaurants are bringing to reintroduce nostalgic board games, classic video games, and even organized, hosted trivia contests at their tables, to accompany casual dining and friendly customer service. Games add a whole new dimension to the dining experience. They keep guests entertained for longer, thus driving them to spend more and more.
Games are not only fun attractions and promotional opportunities, but they can also build a bond between the restaurants and its guests, and help occasional visitors to become regulars. That’s why the game industry trend might be beneficial for your establishment.
Let’s look at a few examples of how restaurants can improve their customer experience:
Trivia-themed nights are growing in popularity at gaming restaurants. Not only do these interactive experiences help boost enjoyment at each table, but they also promote spirited conversations between strangers, thanks to companionship and healthy competition. Many new friendships can be formed during such kinds of events and naturally, this also means these new friends are more likely to return to the venue.
For a quieter, more interactive evening at the table, help your customers enjoy the relaxing board game scene. Give them an opportunity to grab any favorite board game and open it right at the table. Extra-large tables allow for the games to stay out of the way of food, but still, allow the boards to be accessible whenever the game starts up again. You’d be amazed at the laughter and memories a simple board game can provide – which is only made better with a great meal and cocktails. Some restaurants have a designated area where board games are kept and played. Just make sure that the board game area is noticeable, or have your waiters inform guests while at their first visit.
Some restaurants and pubs have old-school arcade games that guests can play for a few just a dime. There’s something very nostalgic about offering games like Space Invaders and PacMan, completed with a joystick. However, let’s face it, those arcade games can be expensive and take up a lot of much needed space. Luckily, since video games have evolved, you can offer video games too. Nintendo Switch, PS4, and Xbox make live gaming a sport. Set up a few screens for guests who want to jump in and play.
If you have a family-friendly establishment, go beyond handing kids a couple of cheap crayons, and go all-in on games. All you need is a small area and an entertaining staff member or two, to turn your restaurant into the most fun place ever! From party game classics like musical chairs and freeze dance, to more sophisticated kid-friendly food trivia. This will insure you with a lot of happy younger clients who will in turn beg their parents to take them to your place again and again.
Mobile games are a huge part of our modern life, and many restaurants are capitalizing on tabletop versions to their dining areas, to allow adults (and their children!) to kick back and enjoy their time while waiting for food to arrive. Whether this comes in the form of a guest-facing KateTablet device or a more-advanced screen setup, users can easily engage in these entertainment options.
There’s no doubt, you’ve seen tabletop POS systems in action already. Just visit any forward-thinking casual dining restaurant and there’s at least one table full of children enjoying some wait-time distraction. With games, puzzles, videos and other activities pre-loaded into a customer-friendly interface, parents can add a few euros to their bill in exchange for meal-long entertainment. Plus, with the help of KateTablet – fully-featured pay-at-the-table device – customers can enjoy wait-free convenience when ordering the meal, and fast payment methods for when it’s time to go.
More importantly, KateTablet is preloaded with entertainment options that offer an intriguing revenue increase for restaurant owners and an often-necessary break for tired parents. Affording adults a few minutes of uninterrupted conversation can make a chaotic restaurant seem like a date night, provided that the kids are happy.
Once you figure out your goals, whom you want to attract, and the ideal time for game-related activities, you can start experimenting and see what works best for you. Be sure to spread the word, being known as the restaurant with games can help create some buzz and bring in new guests. Once you find something that works, you can move on to level two – using games to attract more customers and generate more revenue.
Just remember – people may be eating out three times more often, than they used to before, but they are not impressed with dining out anymore, they want to be entertained. The more fun your customers can enjoy in your establishment, the more likely they are to stay for more food and a little extra dessert.