The mobile games market is growing rapidly. Last year it was estimated, that the global turnover of the industry was close to $70 billion. More than 1.7 million participants were publishing on the Google Play Market, Apple App Store, and Amazon App Store, while more than 6.6 million apps were published in the major three app stores. Rapid growth in supply has led to market saturation. The mobile gaming industry has become supply led rather than demand led. Competition is vigorous. The industry relies as much on marketing and promotion as it does on production. To succeed,
marketers must differentiate their products to make them stand out from the competition.
How can marketers do this and effectively reach their target audiences?
How can they get users to download their apps, continue to use them; recommend them to others?
Here are a dozen marketing tips to help promote mobile games:
1) Consider marketing early on
Start your marketing campaign a few months before the launch to build visibility and a positive attitude towards your app.
2) Research the market
Research your target groups, their mentality, and psyche and the likely decision factors they will use when buying. This is important for sending them the most effective messages.
3) Make a competitor analysis
Study the top products in your sector, their features, current prices, perceived value for money, method of payment, app store ranking, user experience (UX) pros and cons, and notable reviews. Make a competitive matrix to determine how your app compares. Ensure that your game doesn’t repeat any known poorly made features or UX elements that users have reviewed negatively. Consider what would make your game stand out in contrast to your competitors.
4) Create a website
Your game will be listed in the app store, but it’s always a good idea to have a custom landing page for your app. This will not only help you promote your company as a whole. This will help to get more downloads for your game.
5) Promote on social media
Last year, the average online user spent 136 minutes each day on social media, who said that. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social platforms help you expand web presence and facilitate direct communication with your target audience. If your mobile game targets specific age groups, identify the social platforms that are most popular with people in this demographic and focus on them. This enables your users to easily share their in-game activity (for example, their achievements and gaming experiences) using the most popular platforms.
6) Set up a YouTube channel
One of the most effective ways to publicize your game is through a dedicated YouTube channel. If a picture is worth a thousand words, a video is worth a million.
7) Blog about the game
This old SEO favorite is still one of the most versatile ways to spread information on the internet. Update it at least twice a month and keep offering a peek into how you are developing newer versions. All you need to do is to identify “best-targeted” keywords that you want to rank for. Also, analyze which keywords your app is currently ranking on, and build some quality links accordingly to boost rankings.
8) Note positive app reviews and be polite about negative ones
Reviews are a significant factor in deciding if your game will be downloaded. Besides the tech blogs, there are plenty of app review sites. Get in touch with them and ask for a review. If someone writes a rude review, maintain a positive interaction with that person and try to understand why he wrote the review. Negative reviews can teach you a lot about how to navigate your product and marketing strategy.
9) Dedicate time to App Store Optimization (ASO)
ASO is a valuable, cost-effective method of attracting users to your mobile game. It is related to the number of downloads and reviews but also depends on how well you have described your app, categorized it, and stated its purpose. ASO optimizes your App Store page to rank higher in search results and to convert at a higher rate. Over 65% of apps are discovered from a direct search in the App Store when your app is well ranked in search for a certain keyword, visibility is
10) Ask for feedback
When people play your game constantly, it is a sign that your product is effective. Give players the opportunity to express their opinions with a popup invitation to send a review, but remember that user experience should not be sacrificed by this tactic. Think about when and how you want to ask for a review and make sure it flows well with the user experience so it won’t frustrate users. Based on the feedback, refine the upcoming app versions.
11) Cross-promote your mobile games.
If you have more than one app, it makes sense to cross-promote the products by implementing in-app ads. Not only is this cost-effective (as you are both advertiser and publisher), but it also gives you a greater impression of what your customers enjoy most about your product.
12) Spend time on the App Icon.
It may be the most neglected part of the app. Design an app icon that is eye-catching and tasteful. It is a way to get others to download as they may be curious about the attractive icon on a user’s phone.
To successfully market apps, game developers must stand out from the competitors. One point to regard is that developers tend to be ‘techies’ rather than marketers. Focusing on mobile app development is central to success, but if users don’t know the product exists, all the hard work goes for naught. Mobile game promotion can be quite stressful. You have to grow your user base continuously and interact with your app to reach a point where the app marketing can run by itself.
Note: Get on alternative platforms. Diversify the channels. “Don’t put all your eggs in one basket!”
An app can be successfully placed in a marketplace such as KateMedia. Our pay-at-the-table device for casual dining restaurants enables users to get more than 1 million potential audience per month. This helps to increase natural traffic, app engagement and get more downloads from Play Market & App Store.
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